Validating the idea with a POC
We set out to create a POC that would be used in Kamupak’s pilot project. Together with our client, we designed how the pilot project would be implemented as a whole. Budget was limited, and we would have to define the scope of the pilot and POC clearly to one use case and phase in the user journey.
The POC we created was a mobile-only website that would be used in the pilot project to test the idea with real users. The users would either scan a QR code or manually enter a code located on the physical food packaging onto the mobile site, where they could find out more about their meal and the Kamupak pilot and fill in a questionnaire about the service. We implemented the service based on visual layouts delivered by the client. Implementation was only a small part of the project – the biggest work was done in the service design phase.
On the mobile website, we gathered important usage data about how many users actually ended up using the digital service and how they used it. Our client gathered further insight about users’ feelings and perceptions of the digital service as well as the physical product with user interviews.
When working with early-stage startups, our primary goal is to produce results that will enable our client’s business to continue. For Kamupak, the successful pilot project was an important step in validating the idea, designing the service concept and gaining insights about end-users. Furthermore, the pilot played a role in building the Kamupak B2B partner network and securing funding for their next stage.
After the successful innovation voucher project, Kamupak continues to develop its service concept with Business Finland’s Tempo financing.
"Working with Sangre was easy, things progressed quickly and communication was effortless. As a result, we were able to validate and test our idea and the technology, which was very important in this stage."
- Founder Iida Miettinen, Kamupak
We want to make things that have an impact not only on our clients’ business, but also on the surrounding world in a positive way. That’s why we’re excited to work with Kamupak and help their project forward in the fight to reduce single-use packaging waste.
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Find out more about the innovation voucher on our innovation voucher -service page. If you want to know how Kamupak successfully applied for the voucher, read more on our blog.