When we started the project, the existing product was showing age and lagging behind modern application standards. There were a lot of untapped opportunities at the product level. This, if any, was a case with a chance of a major international success.
First and foremost, there was a noticeable B2B usability gap. Why should applications designed for businesses' internal management be any less usable than the ones we use every day for communication and pleasure in our private lives?
Our main goal was to modernize Pulssi by improving usability and to give it a breath of fresh air. It was clear that we were competing with apps like WhatsApp, Snapchat and Facebook for the same scarce attention of users.