The Ohjaa platform provides local knowledge to Chinese-speaking travelers and helps them plan truly unique experiences in their destination. Ohjaa gives Chinese-speaking users an opportunity to connect and plan their travel together with a local Chinese-speaker through a video chat connection before and during their trip.
Founded in 2017 in Helsinki, Ohjaa engages a network of over 300 “hosts” across 16 cities in Europe, including Helsinki, Turku, Tampere, Stockholm, Gothernburg, Oslo, Copenhagen, Reykjavik, Tallinn, Moscow, St.Petersburg, Warsaw, Berlin, Paris, Amsterdam and London.
We designed the Ohjaa brand identity with the Chinese market in mind. First and foremost, we focused on selling the destination with a focus Nordic experiences, then the service itself. This approach can be seen in how we use images and words throughout the website.
Ohjaa customers are young people willing to discover. The brand would have to capture that audience and show the Nordic roots of the business. China has the biggest percentage of mobile usage in the world. This meant that the logo would have to be really simple and scalable. It would have to work well both in online and offline, on small and big screens. These core elements came together in the stylish and clear brand identity of Ohjaa.
Finding suitable fonts was a challenge. One for Latina and one for Chinese, they should share the same brand image. Good readability on mobile was a must.